From Michael Ruse:
There are other aspects of the New Atheist movement that remind me of religion. One is the adulation by supporters and enthusiasts for the leaders of the movement. It is not just a matter of agreement or respect, but of a kind of worship. This certainly surrounds Dawkins, who is admittedly charismatic.
Freud describes a phenomenon that he calls ‘the narcissism of small differences’, in which groups feud over distinctions that, to the outside, seem totally trivial. It is highly characteristic of religions: think of the squabbles about the meaning of the Eucharist, for instance, or the ways in which Presbyterians tear each other apart over the true meaning of predestination. For those not involved in the fights, the issues seem virtually nonsensical, and certainly wasting energies that should be spent on fighting common foes. But not for those within the combat zone.
The New Atheists show this phenomenon more than any group I have ever before encountered.
Yes, the New Atheists argue endlessly about what they should be called, how strident they should be, what you can say in an elevator, etc.