Every thinking person knows you can not appease the radicalized social justice extremists. So why bother trying? Attempts to appease are viewed as signs of weakness and only encourage more extreme demands. So again, what idiot at Chick-fil-A thought it was a good idea to throw the Salvation Army under the bus?
Actually, I think Rod Dreher nails this one:
Only the company’s top decision-makers know why they did what they did, but I would bet money that this was not about markets, but about its executive leadership class getting tired of them and their spouses being stink-eyed by fellow rich and upper middle class peers at social gatherings.